10,000 Vinyasas

A Visit To Costco

by on Jul.23, 2011, under food

I admit, I patronize Costco pretty frequently. They have a decent selection of fresh fruit (berries), vegetables (mushrooms, greens), and orange juice. Also, the store across town actually sells green coffee beans at a cheap price. Once in a while, like now, they make a mistake in gauging the local taste for unusual beer and have to unload it at a hefty discount. On these trips, I usually like to amuse myself by noting what processed foodlike substances are being offered, usually shaking my head at the lengths to which the food industry (the term is deliberate) goes to add “value” to real food, by processing, packaging, etc. Having shopped at Costco for some years now, I thought I had pretty much seen the full range of this crap, but apparently I was wrong, because the other day I found the store featuring already prepared and packaged hard boiled eggs. Okay, think about this for a moment: some marketing department genius figured that there was profit to be made in selling these, because apparently, people cannot be bothered to boil and peel an egg! I pause to reflect that this is just the culmination of the entire food section of Costco, which is devoted to the principle that anything that comes whole and unprocessed can be made better by peeling, stripping, combining, slicing, dicing, canning, storing in little plastic cups, freezing, and of course, adding all kinds of salt, sugar, additives, preservatives, fillers, stabilizers, emulsifiers, and just plain garbage. At any rate, I thought up a new slogan for the place, based on the hard boiled egg incident:

Costco: Food For Lazy People

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