10,000 Vinyasas

An Examination of the Side of the Box…

by on Apr.03, 2009, under food

A couple of days ago, I received a sample of a General Mills product, Total Cranberry Crunch. Let’s have a look at it, shall we? On the front of the box in big yellow letters screams the words (with the word “with” on top in verrrry small letters) Whole Grain, with a little yellow wheat stalk next to it. Next to the word Total is the phrase “100% Nutrition.” Oh, and there’s an almost invisible asterisk beside it; looking down at the bottom, the asterisk refers us to the phrase “100% Daily Value of 11 Vitamins and Minerals.” On top of the box is another whole grain symbol with the words “Whole Grain 16g or more per serving.” This brings us to the side of the box, where we learn that that the ingredients in this “whole grain” cereal are thus: Whole grain wheat, sugar, dried cranberries, corn syrup, whole grain oats, crisp oats (rice flour, whole grain oats, sugar, malt extract, salt, BHT preservative), glycerin, brown sugar, toasted oats (whole grain oats, sugar, high fructose corn syrup, soybean oil, honey, brown sugar molasses), salt, wheat bits(?)(whole grain wheat, corn starch, corn flour, sugar, salt, trisodium phosphate, baking soda, color added), honey, brown sugar syrup, natural and artificial flavor, cinnamon, color added, BHT added to preserve freshness…..whew!

Well, I think you can see why I’m not thrilled with this incredibly poor example of what people think of as food these days. Heavy on the sugar and salt, surrounded by preservatives and other chemicals, some of which I have no idea what purpose they might serve (but it’s not good health), and larded with misleading health claims on the box, this stuff is just not fit for human consumption, in my opinion. What’s worse, it takes basic foodstuffs that are healthful (grains) and by the time the “processing” is finished, we have a major contributor to obesity, diabetes and probably cancer as well. It’s clear to me, at least, that the industrial food system has outlived its usefulness and deserves to be resoundingly rejected at every opportunity.

:, ,

1 Trackback or Pingback for this entry

Looking for something?

Use the form below to search the site:

Still not finding what you're looking for? Drop a comment on a post or contact us so we can take care of it!